Scoping the Competition: Why It Matters


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The internet brings millions of different people together. It has millions of users at any moment and, in so doing, there are numerous different opportunities to promote your cause and your agenda. This exposure is great and the free followers that you can acquire are nothing but potential opportunities for you to make a sale, promote your cause, or raise money. They are also a great way to get your message out and tell others why you are who you are and what you believe in. But, you also want to make sure that you are taking the time to look around you and scope out the competition. After all, you are not operating your page in a vacuum.

It is vital that those who want to promote their page look beyond just getting a few free likes and really focus on what it means to be a competitor in that space. You want to make sure that you look at who has similar pages to yours and what they are doing well. This can help you to guide your development and focus on what it is to be a good page. If they are doing things wrong, then, you know what not to do in your own page efforts.