Knowing what your audience wants is an essential part of promoting anything. For instance, you would not walk into a library convention for patrons of a book driven industry to tout the benefits of not reading. You would also not walk into an art gallery and share information on the latest reasons why art is overrated. The same philosophy can be used when it comes to the growth of a social media page. Knowing the audience in its full potential, what they expect, and what they want is essential to growth.

If you want SnapChat followers, for example, you do not want to go onto the site and continually share the same type of images. Why? Because this audience is not looking for the same old same old. Instead, they are seeking out opportunities to be amazed in new ways and they want the images that are shared to be relevant to their lives. Less than thought out images, then, are not going to cut it in this space and in this venue. Therefore, you should not even consider trying to do the norm as it is nothing but the same old same old.

Instagram, being an ideal platform to share stories through images also made way to share more juicy stories by allowing you to upload videos as well. Another sure way to attract Instagram followers. While photos can tell a thousand words, videos can share a thousand photos. Combine photo uploading and video sharing in your posting strategy. Videos are enjoyable, engaging, and shareable, and Instagram made videos easy to be created. At first, when instagram initially launched their video feature, it wasn’t easy to upload videos. Few minutes of videos are limited to users. Now they have more options. Here are the three methods to share videos on Instagram:

a. Use the app directly to record video and post instantly

It’s easy to record and post videos to Instagram. Length of videos may be between three and fifteen seconds. They can record directly through the app by holding the Record button, pressing Pause, when a different scene needs to be captured, and then post it right away! Pre-made videos may also be uploaded.

Here are the detailed instructions:

• On the app, tap the camera icon at the bottom.
• Tap the video icon of “Video”
• Hold down the red circle to record the video
• If you’re using an iPhone, tan Next, or if you’re using Android tap the arrow

b. Use your mobile device to pre-record video and post it later

You also have an option to post pre-recorded videos on your Smartphone. Same editing and filter options are available as the one made from scratch.

1. Make a video using Boomerang

Instagram launched the Boomerang video app on October 2015. It lets users make short videos. Visual only as it doesn’t capture any sound. Since this is a separate app from Instagram, it has to be downloaded first from the Instagram app.