Knowing what your audience wants is an essential part of promoting anything. For instance, you would not walk into a library convention for patrons of a book driven industry to tout the benefits of not reading. You would also not walk into an art gallery and share information on the latest reasons why art is overrated. The same philosophy can be used when it comes to the growth of a social media page. Knowing the audience in its full potential, what they expect, and what they want is essential to growth.
If you want SnapChat followers, for example, you do not want to go onto the site and continually share the same type of images. Why? Because this audience is not looking for the same old same old. Instead, they are seeking out opportunities to be amazed in new ways and they want the images that are shared to be relevant to their lives. Less than thought out images, then, are not going to cut it in this space and in this venue. Therefore, you should not even consider trying to do the norm as it is nothing but the same old same old.