There are many different goals for social media pages. For a business, it is often to gain new customers and, thus, some serious profit. Every like and every follower is a potential customer or potential sale. Thus, that is why they seek the free likes and purchased likes for their pages as each of these individuals can get a result that goes far beyond the pages of social media.
Still, though, for others social media is nothing more than a connective tool. Whether it is for personal use or professional, these pages are not about getting likes just for likes sake or debating the process of buying followers versus waiting for free followers. Instead, these pages are meant simply to be used as a tool to connect with old friends and make new ones.
But, some pages do not fall snuggly into one or the other categories. Instead, these pages are rooted in building bonds while gaining profit. They may also start out as pages that were solely personal but have grown in profitability as time goes on and followership increases. Understanding the needs and goals of a page, then, can help in building a following in the future. Therefore, consider your page and what it is that you need and want from it.